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Results categorised as Opinion
25 Jun 2018
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John Lowery
John Lowery decodes EE's absurd justification for its price inflation.
22 Jun 2018
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Denise Turner
As much as Denise Turner loves it, media research can sometimes be rather contradictory and confusing...
20 Jun 2018
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Raymond Snoddy
The unheralded World Cup winner is already clear, writes Raymond Snoddy - the alphabet soup of UHD TV, HDR and 4K
19 Jun 2018
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Andy Dobson
Almost half of UK households are forecast to own voice assistant by 2022, representing a shift to an era of 'ambient technology'. Consumer trust will need to be central to its success, writes Andy Dobson.
18 Jun 2018
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Dominic Mills
Dominic Mills presents a selection of observations about the week's impossible-to-ignore Cannes Lions festival - including an FBI probe, questionable leadership, hypocrites and freshly-minted acronyms.
13 Jun 2018
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Raymond Snoddy
With his reputation at stake, Sir Martin Sorrell has his work cut out if he wants to protect both his legacy and his new business venture, writes Raymond Snoddy.
11 Jun 2018
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Dominic Mills
It might be complex, but the out-of-home sector must get its act together on the use of programmatic, writes Dominic Mills. Plus: a nail in the coffin for CMOs hoping to become CEOs, and a pivotal week for both Sorrell and WPP.
11 Jun 2018
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John Lowery
John Lowery shares evidence that shows how 'Millennials' is not a meaningful marketing segment.
11 Jun 2018
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Henry Daglish
The ad industry would love Sir Martin Sorrell to reinvent the agency model around collaboration and transparency, but Henry Daglish believes we’re more likely to see the birth of a mini WPP.
11 Jun 2018
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Paul Sambrook
Rapport's Paul Sambrook tells Infectious Media programmatic definitely isn’t the only buying and selling methodology fit for a digital age.
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