SEARCH
Results categorised as Opinion
01 Mar 2019
|
Tess Alps
At the Advertising Association’s LEAD conference in February, research into trust in advertising was revealed which should make all of us in advertising wince, says Tess Alps. But we can fix it.
27 Feb 2019
|
Raymond Snoddy
There’s a long way to go - but for now it's good to welcome a tardy service whose time may finally have come, writes Ray Snoddy.
27 Feb 2019
|
Bob Wootton
Bob Wootton assesses the global economic outlook and how it is impacting the media and advertising sectors closer to home. Plus: Why messing with the ABC is a big risk for publishers.
27 Feb 2019
|
Arif Durrani
Partner content: What do you think your next job will be? If you’re aged over 40 and work in media or advertising then it might be safer to be thinking about your next career, writes Arif Durrani.
25 Feb 2019
|
Dominic Mills
Havas' preposterous 'meaningful brands' report has no real world meaning, writes Dominic Mills. Plus: an alternative view on why the competition regulator is investigating Global’s Exterion deal.
22 Feb 2019
|
Heather Andrew
Heather Andrew explains the brain-tingling appeal of Oscar-nominated film trailers - and how other advertisers can learn from the tactics deployed.
21 Feb 2019
|
Jan Gooding
The wrong-headed belief that it is the brand, not the company, that must be ‘purposeful’ is leading to some very odd advertising.
20 Feb 2019
|
Ruben Schreurs
With Amazon's ad services growing at pace, Facebook could be usurped within the next five years, writes Ruben Schreurs.
20 Feb 2019
|
Richard Madden
There is an unconscious bias in adland that assumes the goal of marketing is merely to ‘optimise’. It is high time we prick this idea once and for all, writes BBH's Richard Madden
20 Feb 2019
|
Raymond Snoddy
After the champagne corks have popped there is a far more important issue for the future of newspapers, writes Ray Snoddy.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer