SEARCH
Results categorised as Opinion
27 Mar 2019
|
Raymond Snoddy
Ray Snoddy welcomes the arrival of two very different intellectual creations - Apple News+ and the Copyright Directive
27 Mar 2019
|
Majbritt Rijs
Want to develop a business strategy that connects with all sorts of women? Then stop making us feel like shit, writes Majbritt Rijs.
26 Mar 2019
|
Tracey Follows
Hollywood actors and tech billionaires getting together to make content that will inform and educate sounds like terrible entertainment, writes Tracey Follows.
26 Mar 2019
|
William Hanmer-Lloyd
Do something bad, and you're likely to compensate with a good deed - or vice versa. Here, William Hanmer-Lloyd explains how advertisers can use this behavioural quirk to improve targeting.
25 Mar 2019
|
Bob Wootton
Bob Wootton looks at how adland corrupted one of its favourite buzzwords. Plus: Why we need a review into the value of media channels, and CRM forceably revisited.
25 Mar 2019
|
Dominic Mills
From the changing types of advertiser using it, to the new competition threatening its existence, Dominic Mills charts the evolution of commercial television.
21 Mar 2019
|
Jan Gooding
Spending time and money questioning the brief means better defined objectives - and subsequently stronger execution and fewer marketplace regrets, writes Jan Gooding.
20 Mar 2019
|
Raymond Snoddy
Attacks on the Speaker of the House of Commons by the Brexit-supporting press are disgraceful, writes Raymond Snoddy - and there is only one explanation as to why they are being made.
20 Mar 2019
|
Martin Vinter
We’ve finally realised that YouTube is unlikely to ever be 100% safe for advertisers, writes Ebiquity's Martin Vinter. So how should brands navigate this problem?
18 Mar 2019
|
Dominic Mills
Last week saw the IAB host a retirement party for Douglas McArthur, outgoing chairman of UKOM and architect of the Radio Advertising Bureau. Here, Dominic Mills interviews McArthur as he looks back on his career.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer