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Results categorised as Opinion
25 Apr 2019
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Jan Gooding
It’s not easy saying sorry and explaining what led you to make a poor decision, writes Jan Gooding - but doing so is an act of strength rather than weakness.
24 Apr 2019
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Raymond Snoddy
The fate of programmes like Something Understood and iPM reveal much about the BBC's direction of travel, writes Raymond Snoddy.
24 Apr 2019
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Bob Wootton
Advertisers hold the cards when it comes to reporting success - so how will we know if the great in-housing experiment has worked? Plus: ISBA's Dorchester headache and why Advertising Week Europe mystifies.
18 Apr 2019
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Steve Bernard
The largest ever consumer survey to take place in UK airports reveals some fascinating insights, writes Primesight's Steve Bernard.
18 Apr 2019
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Dominic Mills
Adtech doesn't have an image problem so much as it has a behaviour one, writes Dominic Mills. Plus: Cannes' infuriating new guidelines.
17 Apr 2019
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Raymond Snoddy
Led By Donkeys' outdoor campaign has shown the professionals a thing or two about reach and effectiveness, writes Raymond Snoddy.
16 Apr 2019
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Sophie Russell
If half the world hates your brand, the other half will buy your product, writes Sophie Russell.
16 Apr 2019
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William Hanmer-Lloyd
Our behaviour is largely driven by imperatives that we have developed through evolution - so trend-spotting marketers take note.
15 Apr 2019
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Simon Frazier
Sponsored: The IPA's Simon Frazier explains why accountable data is more important than ever in today’s planning world.
15 Apr 2019
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Dominic Mills
A review that threatens to fracture the 37-year relationship between Audi and BBH is discombobulating to say the least, writes Dominic Mills.
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