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Results categorised as Opinion
25 Sep 2018
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Emily Coe
From dynamic digital creative to the powerful use of data, Google could accelerate the UK's out-of-home sector, writes Emily Coe.
24 Sep 2018
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Dominic Mills
How will Global's move into out-of-home change the structure of an industry on the point of consolidation, asks Dominic Mills. Plus: Why Forrester's study of the world of big media agencies is a joke.
24 Sep 2018
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Paul Way
Promoted: A new wave of business intelligence tools can finally provide the sought-after insights industry needs, writes Paul Way.
19 Sep 2018
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Raymond Snoddy
Many believe UK broadcasters and their production arms should do business with the the big American tech companies - but it makes it rather tricky for them to bite the hand that feeds, writes Raymond Snoddy.
19 Sep 2018
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Bob Wootton
As long as fees for consultancy far outweigh those for audit, the consulting tail will wag the auditing dog - and pimped audits and subsequent casualties will endure, writes Bob Wootton.
18 Sep 2018
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Theo Theodorou
Location data is no longer just about mobile, writes Theo Theodorou - it can also help us understand consumer behaviour.
18 Sep 2018
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John Cole
Partner content: Machine learning can hand control back to publishers, writes Ezoic's John Cole - what's stopping them?
17 Sep 2018
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Dominic Mills
Dominic Mills unpicks the ambitions laid out in Sir Martin Sorrell's new stockmarket prospectus. Plus: Why publishers should begin benchmarking average revenue per user.
12 Sep 2018
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Raymond Snoddy
We are routinely and rightly exercised by the politics of equality - but poor old ageism, so far as the media and communications industries are concerned, gets pushed down the emotional pecking order, writes Raymond Snoddy.
12 Sep 2018
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Lynne Robinson
TouchPoints exclusive: When there is doubt about the provenance of trading data sources, brand safety and the detrimental effect fake news has on all media trust, the planner's job becomes increasingly tough, writes Lynne Robinson
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