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Results categorised as Opinion
31 Oct 2018
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Raymond Snoddy
How many high street chains will have to close, or local newspapers be driven to extinction, before anything meaningful is done to make the big tech firms pay fair tax, asks Ray Snoddy.
31 Oct 2018
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Andrea Marsh
Exterion Media's Andrea Marsh expects OOH to grow by embracing video - but it will require forward-thinking agencies and clients to work together...
30 Oct 2018
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Tara Austin
Advertising has the power to shape business, culture and behaviour - so now it’s even more important to embrace the positive impact of what we do, writes strategist Tara Austin.
29 Oct 2018
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Dominic Mills
The ease of hiring low-cost freelancers is fuelling the rise of in-housing - but what is this doing to the quality and effectiveness of the work? Plus: Engine breaks down its old model and rebuilds something new.
24 Oct 2018
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Raymond Snoddy
As Sir Nick Clegg surprises everyone and joins Facebook, can the tech giant really lobby its way out of the hole it has dug itself into?
23 Oct 2018
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Tracey Follows
As advertisers, we should be thinking critically about current Millennial beliefs and behaviours - and what that is now creating in the next generation, writes futurist Tracey Follows.
23 Oct 2018
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John Lowery
John Lowery asks ex-Lidl boss Ronny Gottschlich to cast his forensic eye over Tesco's new discount business as the pair take a trip to the Chatteris store. Lots of tutting ensues.
23 Oct 2018
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Bob Wootton
The first media agency to utilise blockchain 'smart contract' technology has gone awfully quiet since it launched to much fanfare a year ago. What happened, wonders Bob Wootton.
23 Oct 2018
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Dominic Tillson
If we are smarter in the planning stages, we can make our ads work harder, writes Inskin Media's Dominic Tillson.
22 Oct 2018
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Dominic Mills
Thanks to a forensic examination by Les Binet and Peter Field, the ad industry now has a good hold on the ideal balance between short-term performance marketing and longer-term brand-building.
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