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Results categorised as Opinion
02 Jul 2019
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Nick Welch
Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch.
01 Jul 2019
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Dominic Mills
With creativity losing its mojo and claims that brands with purpose outperform those without, Dominic Mills has a proposal for Peter Field and Les Binet.
28 Jun 2019
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Ilona Lubojemska
AI has endless potential - but that makes strategy all the more important, writes The Trade Desk's Ilona Lubojemska.
26 Jun 2019
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Arif Durrani
Partner content: Cannes 2019 saw the competitive advantage of creativity called into question amid the rise of sales activation, writes Arif Durrani.
26 Jun 2019
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Raymond Snoddy
Raymond Snoddy examines Nick Clegg's PR démarche as he pleads for mild regulation.
24 Jun 2019
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Amy Fox
It is time to debunk the notion that women’s sport receives less recognition than men’s, writes Amy Fox.
24 Jun 2019
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Tracey Follows
Away from the incomprehensible chatter of the panel discussions, Jury President Tracey Follows witnessed brands moving conceptual ideas into genuinely purposeful activity for people in the real world.
24 Jun 2019
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Dominic Mills
From the anti-progressive reaction to Alexander Nix's invitation, to Unilever's self-fulfilling spin cycle, Dominic Mills saw missed opportunities at Cannes.
19 Jun 2019
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Raymond Snoddy
As the remaining candidates fight it out to become PM, Raymond Snoddy evaluates the role of the media in the increasingly chaotic process.
19 Jun 2019
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Jan Gooding
The current model of non-payment at industry events excludes a huge number of voices and opinions, writes Jan Gooding as she calls for a sector-wide rethink.
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