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Results categorised as Opinion
26 Sep 2019
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Tracy De Groose
Sponsor content: It's time the industry gave more thought to the advertising supply chain and the purpose investment plays, writes Newsworks' Tracy De Groose
26 Sep 2019
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Jan Gooding
Jan Gooding explores the importance of brand trustworthiness in world of increasing dishonesty.
25 Sep 2019
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Raymond Snoddy
Thanks to a claim in Cameron's memoirs, we now understand how the Government could have backed a most wretched policy on press freedom.
25 Sep 2019
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Greg Grimmer
I've sensed a new spirit of collaboration amongst media owners, clients and agencies - and Mediatel is here to bring them even closer together.
24 Sep 2019
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Steve Edwards
Steve Edwards offers a guide to help you change your planning game.
23 Sep 2019
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Dominic Mills
Direct-to-consumer brands will need to look beyond online media if they have any hope of super-charging their businesses, writes Dominic Mills. Plus: one man's mission to inflate a TV show's popularity.
23 Sep 2019
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William Hanmer-Lloyd
Advertising can work better if it is tailored to the personality of consumers, writes Total Media's William Hanmer-Lloyd.
18 Sep 2019
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Raymond Snoddy
Lord Hall's leaked speech is a long overdue fight-back, but will there really be such a resurgence for the BBC given the intensifying international competition it is about to face? By Ray Snoddy
18 Sep 2019
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Sophie Harding
Trust in podcast content also has a halo effect on the adverts themselves – and therefore on a brand’s bottom lines writes Sophie Harding
17 Sep 2019
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Bob Wootton
Bob Hoffman is right to call out agencies for their role in allowing a host of online advertising scandals to flourish - but it's not entirely their fault, writes Bob Wootton.
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