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Results categorised as Opinion
15 Apr 2019
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Simon Frazier
Sponsored: The IPA's Simon Frazier explains why accountable data is more important than ever in today’s planning world.
15 Apr 2019
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Dominic Mills
A review that threatens to fracture the 37-year relationship between Audi and BBH is discombobulating to say the least, writes Dominic Mills.
10 Apr 2019
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Raymond Snoddy
The Government's white paper is hardly going to solve every problem with the internet, writes Ray Snoddy - but it's a start and the effort is worth making.
09 Apr 2019
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Luke Randall
The separation between TV and cinema in terms of budgets, artistic vision and viewing figures is narrowing, writes Luke Randall. Intriguingly, the same might be true of the metrics that media agencies use for them too.
09 Apr 2019
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Hannah Walley
As a new Kantar study shows online ads are not reaching and engaging women as well as they could, Hannah Walley looks at the strategies to reverse the trend.
08 Apr 2019
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Dominic Mills
Accenture clearly believes in the creative Big Idea, writes Dominic Mills. Plus: Eeeurgh... total TV and VOD measurement is a bit too much like Brexit.
04 Apr 2019
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Matt Hill
There is a habit in media of sweeping up internet activities into big meaningless numbers, writes Thinkbox's Matt Hill - and it really makes no sense.
04 Apr 2019
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Justin Sampson
The CEO of the TV audience measurement body outlines current challenges and discusses what's in store over the next decade.
03 Apr 2019
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Raymond Snoddy
We waited for one streaming service to come along and now they are queuing up, writes Raymond Snoddy. At what point do they simply start cancelling each other out?
03 Apr 2019
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Ian Dowds
Further collaboration is the key to facilitate a viable cross-media, cross-platform and cross-device measurement proposition in the UK, writes Ian Dowds.
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