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Results categorised as Opinion
04 Feb 2020
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Bob Wootton
The Ad Association's Lead 2020 reflected a growing tension in adland, writes Bob Wootton. Plus: Accenture quits auditing, ditching ABC and trying to fathom Project Origin.
04 Feb 2020
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Simon Russell
BlowUp media's Simon Russell wonders how the growing demand for non-alcoholic drinks might shape the future of client-agency relationships
03 Feb 2020
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Dominic Mills
Why draw the line at just banning fossil fuel companies, writes Dominic Mills in his critique of The Guardian's decision.
29 Jan 2020
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Raymond Snoddy
In the years leading to Brexit national newspapers often indulged in political fantasy, writes Ray Snoddy. How will they behave once we finally do leave the EU?
29 Jan 2020
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Nick Ashley
Advertisers should work collaboratively with their agencies and partners to develop contextual standards, writes Tesco's Nick Ashley.
27 Jan 2020
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Dominic Mills
With its sales slowing and share price dropping, the creative pitch for Fever-Tree will be a fascinating test for advertising, writes Dominic Mills.
27 Jan 2020
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Paul-Georges Picot
Personalisation, control and content are the big drivers of marketing M&A, writes Results International's Paul Georges-Picot.
24 Jan 2020
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Matt Hill
Thinkbox's Matt Hill explains how TV viewing has affected the price of advertising, what this means, and how advertisers now need to approach the medium.
23 Jan 2020
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Jan Gooding
Our state of mind can often feel like a battleground, writes Jan Gooding - but we have more power and control than we realise.
22 Jan 2020
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Arif Durrani
Partner content: One way to combat climate apathy must be to make the crisis a part of our daily conversation, writes Bloomberg's Arif Durrani.
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