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Results categorised as Opinion
16 Jul 2019
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Bob Wootton
As the management consultants diversify to span most media agency services and beyond, things get very murky, writes Bob Wootton.
15 Jul 2019
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Dafydd Woodward
Influencer marketing has the potential to drive positive outcomes for brands, but realising them requires action, writes Dafydd Woodward.
12 Jul 2019
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Dominic Mills
Reach's study, The Empathy Delusion, is serious and thought-provoking - but paints a view of adland that does not accord with Dominic Mills' experience.
11 Jul 2019
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Rowly Bourne
Short-termism is trickling down from the boardroom - and the knock-on effects don't just impact the marketing and advertising industries, writes Rowly Bourne.
10 Jul 2019
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Raymond Snoddy
As Sir Kim Darroch resigns, Ray Snoddy looks at the nature of leaks - from the shocking and historic, to the necessary and dangerous.
10 Jul 2019
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Nick Manning
Nick Manning has plied his trade in advertising, yet he remains convinced that the BBC plays a key role in maintaining a healthy commercial television market.
08 Jul 2019
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Dominic Mills
Big-brand CMOs are quietly making their voices heard on a range of media and advertising issues. Dominic Mills hears what they have to say.
05 Jul 2019
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Leena Vara-Patel
It's attracted some big names, but there are still many unanswered questions about adland's latest move to clean up the online world, writes Leena Vara-Patel.
04 Jul 2019
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William Hanmer-Lloyd
Behavioural science shows us that we become more addicted to something when a good outcome isn’t guaranteed. Marketers, take note.
03 Jul 2019
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Raymond Snoddy
It has been a spectacular few days for women – on the football pitch before the cameras, in the political field, and scoring a few pay equality goals in broadcasting.
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