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Results categorised as Opinion
24 Feb 2020
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Stephen Broderick
Stephen Broderick shares six principal steps advertisers can take to ensure that their digital media budgets are less vulnerable to fraud.
24 Feb 2020
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Nicola Kemp
How can we talk about responsibility in advertising if we don’t tackle the reality of a media ecosystem that hounds women to death, asks Nicola Kemp.
24 Feb 2020
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Dominic Mills
What has always been Coke’s brand positioning has now morphed into today’s must-have 'brand purpose' - and the business has fallen victim to the fad.
21 Feb 2020
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Stephen Arnell
The top job at the Beeb can only go to a masochist in search of full-time flagellation, writes Stephen Arnell. So who is likely to throw their hat in the ring?
20 Feb 2020
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Amy China Wire
Sponsor content: Taking simple steps can take an advert from noise on a web page to thumb-stopping content in just a few seconds, writes Amy China Wire, Head of Teads Studio UK.
20 Feb 2020
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Denise Turner
Newsworks’ insight director Denise Turner talks about her judging experience at this year’s Mediatel Media Research Awards.
19 Feb 2020
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Jan Gooding
Amid growing concerns over the spread of coronavirus, Jan Gooding considers the balancing act between ensuring the safety of staff and protecting business needs.
19 Feb 2020
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Raymond Snoddy
The Tory onslaught against the BBC is more than an attempt at cultural vandalism, writes Ray Snoddy - it's just plain nuts.
18 Feb 2020
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Hugh Fitz Gibbon
Hugh Fitz Gibbon explains why brands need to develop sound thinking in an audio-first world.
18 Feb 2020
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Daniel Coleman
Sustainability will allow us to tackle both collapsing consumer trust and the relentless threat of the tech giants, writes Starcom's Daniel Coleman.
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