SEARCH
Results categorised as Opinion
01 May 2020
|
Rhian Feather
OMD's Rhian Feather looks at ways to improving the link between strategic and implementational planning.
30 Apr 2020
|
Nick Field
Nick Field looks at the necessary business models required in a changing media market, and the role of private equity investment to bolster them.
30 Apr 2020
|
Emma Newman
In the wake of Covid-19, PubMatic's Emma Newman looks at how to safeguard and grow OTT and CTV advertising revenues.
29 Apr 2020
|
Raymond Snoddy
All the evidence now shows we are in the midst of a multi-headed public policy outrage that reaches back into the years of austerity, writes Ray Snoddy.
29 Apr 2020
|
Matt Longley
Mobile specialist Matt Longley looks at how the lockdown has changed the way his business works with agency clients.
28 Apr 2020
|
Matt Hill
Contrary to popular belief, advertisers on TV only ever pay for the audience they buy, writes Matt Hill - everything else is extra.
27 Apr 2020
|
Bob Wootton
True enough, the advertising industry has responded brilliantly to reconfigure itself wholesale, writes Bob Wootton - but it shouldn't kid itself about its present or future positions.
27 Apr 2020
|
Dominic Mills
TV advertising is now wholeheartedly embracing user generated content - but is it entirely a good idea? Plus: an anti-advertising agenda that would thrill XR.
27 Apr 2020
|
David Cloudsdale
David Cloudsdale looks at what can be done to make TV advertising more nimble.
22 Apr 2020
|
Raymond Snoddy
Regulated TV and its advertising is likely to emerge with an enhanced reputation from the current crisis, writes Ray Snoddy.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer