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Results categorised as Opinion
25 Oct 2019
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Flora Williams
There are new audio measurement challenges facing the industry, but OMD's Flora Williams says it could be solved through the development of an integrated tool.
24 Oct 2019
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Mesha Williams
The Future of Audio conference gave us a forum to learn about the new possibilities and challenges facing the market, writes MediaCom's Mesha Williams.
24 Oct 2019
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Jan Gooding
The current self-regulation of the market research sector is evidence of its health, writes Jan Gooding - so let's stick to our ethical principles to keep it that way.
23 Oct 2019
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Damon Reeve
Sponsor content: The programmatic ad market is currently failing both brands and publishers, writes The Ozone Project's Damon Reeve - here's what marketers can do to fix it.
23 Oct 2019
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Raymond Snoddy
Sky's decision to launch a news channel that ignores the biggest story in UK politics might sound appealing to many, but is wrong in principle and wrong in practice, writes Raymond Snoddy.
22 Oct 2019
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Adam Morton
When agencies are properly steeped in their client’s brands, it provides the platform to produce great work, writes Adam Morton. Yet too often it does not happen.
21 Oct 2019
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Dominic Mills
The more Dominic Mills thinks about adland's new obsession with doing things "Faster, Better, Cheaper", the more irritated he becomes.
17 Oct 2019
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Sarah Salter
Sarah Salter, head of innovation at Wavemaker, shares four ways voice will transform marketing in 2020.
17 Oct 2019
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Marie-Clare Puffett
The industry needs to work together to convert the promises of online audio advertising into reality, writes IAB Europe's Marie-Clare Puffett.
16 Oct 2019
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Raymond Snoddy
The latest financial figures from the Daily Telegraph provide a decent snapshot of the latest state of play in a difficult art – with good news and bad, writes Raymond Snoddy.
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