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Results categorised as Opinion
13 Jan 2020
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The Media Leader Staff
Back from the 2020 Consumer Electronics Show in Las Vegas, industry experts share their key media take-aways.
13 Jan 2020
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Dominic Mills
The idea that adland can collectively change the world is growing. But any impact it can make is right at the margins, argues Dominic Mills.
08 Jan 2020
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Raymond Snoddy
After years of media disruption, it's time to set wrongs right with the power of truth, writes Raymond Snoddy.
06 Jan 2020
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Dominic Mills
Sifting through the available evidence, Dominic Mills forecasts the biggest changes to impact media and advertising this year.
06 Jan 2020
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Doug Whelpdale
Doug Whelpdale reveals how BARB is able to gain insights into SVOD's blind spots by looking at levels of unidentified viewing.
06 Jan 2020
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William Hanmer-Lloyd
There is a growing focus within marketing on the importance of gaining attention, rather than just reach. But how can it be effectively measured?
02 Jan 2020
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Rosie Kitson
Mindshare's Rosie Kitson outlines how agencies can fulfil their environmental duty without sacrificing their integrity or their bottom line.
19 Dec 2019
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Jan Gooding
Jan Gooding looks at ways to make sexual harassment in the workplace easier to identify, challenge and stop.
19 Dec 2019
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Bob Wootton
Bob Wootton ends the year by collating adland's loose ends in the hope they can find resolution in 2020.
18 Dec 2019
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Raymond Snoddy
From ferocious video streaming wars to dwindling trust in advertising, or the growth of commercial radio to the BBC's annus horribilis, Ray Snoddy reviews a year in media.
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