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Results categorised as Opinion
14 Jul 2020
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Jonas Olsen
Partner content: Connected TV is arguably the most complicated advertising ecosystem out there, writes PubMatic's Jonas Olsen. Here's what needs to change
13 Jul 2020
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Dominic Mills
Dominic Mills sees the positive side of a dip in agency new business, reflects on the raison d’être for a combined PSB ad and considers his next car.
10 Jul 2020
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Jason White
Partner content: LiveRamp's Jason White explores how publishers can develop a first-party authentication strategy that will deliver value for consumers, publishers and marketers alike.
10 Jul 2020
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Mark Inskip
Kantar's Mark Inskip explores the explosion in digital behaviours fuelled by lockdown.
09 Jul 2020
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Marlene Grimm
TVSquared's Marlene Grimm looks at three mature TV markets - the US, Australia and the UK - and explains what marketers need to know when investing ad budgets on a global scale.
08 Jul 2020
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Raymond Snoddy
With media job losses escalating and little help from government, isn't it time to plan for the future of grassroots journalism, asks Ray Snoddy?
08 Jul 2020
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Simon Redlich
ABC's chief executive Simon Redlich looks at the impressive ways publishers have responded to the COVID-19 restrictions and how ABC is working with them to ensure industry standard data remains available to buyers - even in exceptional times.
06 Jul 2020
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Dominic Mills
If agencies want to be seen as partners they have to lead and advise their clients, argues Dominic Mills - even when it comes to a Facebook boycott.
06 Jul 2020
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Sam Tomlinson
Sam Tomlinson, the author of a bombshell ISBA and PwC study, shares what he has learned since the report was first published.
03 Jul 2020
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Hannah Johnson
Hannah Johnson looks at how the long tail of small to medium-sized businesses can evolve their advertising strategies to reach consumers outside of the social media platform.
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