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Results categorised as Opinion
18 Feb 2020
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Hugh Fitz Gibbon
Hugh Fitz Gibbon explains why brands need to develop sound thinking in an audio-first world.
18 Feb 2020
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Daniel Coleman
Sustainability will allow us to tackle both collapsing consumer trust and the relentless threat of the tech giants, writes Starcom's Daniel Coleman.
17 Feb 2020
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Dominic Mills
From the sceptical to the positive, Dominic Mills offers different interpretations of ITV's recent invite to buy airtime. Plus: Why the turnover rate of Culture Secretaries is no laughing matter.
17 Feb 2020
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Lawrence Dodds
Before 5G rolls out, brands should step back and think very carefully about how they can use new formats to truly enhance the customer journey.
13 Feb 2020
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Christian Polman
Partner content: Ebiquity's Christian Polman reflects on the key takeouts from Mediatel's Future of Brands conference.
12 Feb 2020
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Raymond Snoddy
Raymond Snoddy asks if the Government's push for de-criminalisation of the BBC licence fee is motivated by malice or rational analysis.
12 Feb 2020
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Jo Arden
Forget the cynics, compassion and commerce can go hand in hand, argues Jo Arden as she looks at what it really means to deliver social purpose.
11 Feb 2020
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Christian Polman
Partner content: It's becoming a focal point for brands - but influencer marketing requires a significant improvement in the sophistication of execution and measurement, writes Ebiquity's Christian Polman.
11 Feb 2020
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Tim Conley
From data sharing via ‘clean rooms’ and publisher cooperatives, to contextual advertising or AI solutions, Tim Conley explores the post-cookie future.
10 Feb 2020
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Dominic Mills
The real test of GDPR will be less about the level or number of fines enacted as the number of breaches reported, writes Dominic Mills.
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