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Results categorised as Opinion
27 Apr 2020
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David Cloudsdale
David Cloudsdale looks at what can be done to make TV advertising more nimble.
22 Apr 2020
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Raymond Snoddy
Regulated TV and its advertising is likely to emerge with an enhanced reputation from the current crisis, writes Ray Snoddy.
22 Apr 2020
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Damian Ryan
Certainty tends to be the touchpaper for M&A activity, writes BDO's Damian Ryan - so how has Covid-19 impacted the media, tech and advertising markets?
22 Apr 2020
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Jan Gooding
Jan Gooding evaluates the impact the Covid-19 pandemic has had on marketing - assessing what we've learned, and what should happen next.
21 Apr 2020
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Nick Manning
The programmatic dream isn’t happening, writes Nick Manning - so let's use this period to plan for a recalibration.
20 Apr 2020
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Dominic Mills
From newsbrands to advertisers, there seems to be a lot of competition for the title of fourth emergency service, muses Dominic Mills. Plus: are jingles due a comeback?
20 Apr 2020
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Steven Scaffardi
Steven Scaffardi explains how The Future of TV Advertising UK will address the key questions facing the commercial TV industry during COVID-19.
20 Apr 2020
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Karen Stacey
While everyone has been enjoying Zoom and House Party to get them through lockdown, Karen Stacey questions whether 'e-everything' is really set to become the new normal.
17 Apr 2020
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Paul Keenan
Sponsored: A world in lockdown has made radio more relevant now than ever, writes Paul Keenan, as he outlines Bauer Media's present and future strategy.
16 Apr 2020
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Scott Klass
Sponsored: New data proves it’s safe to advertise during the COVID-19 pandemic... and the right way to do it, writes Veritonic's Scott Klass
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