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Results categorised as Opinion
04 May 2020
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Tina Lakhani
As part of the Future of Media Trading, Tina Lakhani explains how the IAB is working with industry to chart the UK’s path to a post-cookie world.
04 May 2020
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James McDonald
COVID-19 has upended adspend forecasts. Here, WARC's James McDonald explains the reasoning behind the revised outlook.
01 May 2020
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Rhian Feather
OMD's Rhian Feather looks at ways to improving the link between strategic and implementational planning.
30 Apr 2020
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Nick Field
Nick Field looks at the necessary business models required in a changing media market, and the role of private equity investment to bolster them.
30 Apr 2020
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Emma Newman
In the wake of Covid-19, PubMatic's Emma Newman looks at how to safeguard and grow OTT and CTV advertising revenues.
29 Apr 2020
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Raymond Snoddy
All the evidence now shows we are in the midst of a multi-headed public policy outrage that reaches back into the years of austerity, writes Ray Snoddy.
29 Apr 2020
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Matt Longley
Mobile specialist Matt Longley looks at how the lockdown has changed the way his business works with agency clients.
28 Apr 2020
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Matt Hill
Contrary to popular belief, advertisers on TV only ever pay for the audience they buy, writes Matt Hill - everything else is extra.
27 Apr 2020
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Bob Wootton
True enough, the advertising industry has responded brilliantly to reconfigure itself wholesale, writes Bob Wootton - but it shouldn't kid itself about its present or future positions.
27 Apr 2020
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Dominic Mills
TV advertising is now wholeheartedly embracing user generated content - but is it entirely a good idea? Plus: an anti-advertising agenda that would thrill XR.
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