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Results categorised as Opinion
15 Dec 2020
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Bob Wootton
Bob Wootton assesses where we are at the end of the year and discusses new start-ups and a new medium with an unfortunate acronym.
14 Dec 2020
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Dominic Mills
Dominic Mills offers his year in review, as he celebrates re-invention whilst considering what would be 'useful' about the year ahead.
14 Dec 2020
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James Smith
The Kite Factory's MD James Smith looks at how subscription services have fared during the Covid-19 pandemic.
11 Dec 2020
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Fran Griffin
MullenLowe Group's senior strategist, Fran Griffin, reveals the thought process behind the agency's most recent recruitment campaign for the NHS.
10 Dec 2020
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Hannah Walley
The days of annual media planning should be behind us, argues Kantar's Hannah Walley, as she analyses the 2020 strategies of Christmas advertisers.
09 Dec 2020
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Raymond Snoddy
The trouble with big picture consultations, as Ray Snoddy argues, is that they stir-up headlines for bad ideas and hide the all-important recommendations.
09 Dec 2020
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Mark Barber
Partner content: Radiocentre's planning director Mark Barber explains the significance of a new Ebiquity study, which reveals which media are most valuable for building brands during uncertain times.
09 Dec 2020
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Marie Oldham
VCCP Media's executive chair, Marie Oldham, outlines the key effects Brexit will likely have on consumers and how media planning will need to change as a result.
08 Dec 2020
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Jan Gooding
After seeing the UK's supermarkets unite in an alliance against racism, Jan Gooding questions why any brand would not choose to unleash their inner activist in 2021.
07 Dec 2020
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Dominic Mills
When supermarkets were given a golden opportunity to match actions to words, some of them simply flunked it, says Dominic Mills
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