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Results categorised as Opinion
06 Jul 2020
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Sam Tomlinson
Sam Tomlinson, the author of a bombshell ISBA and PwC study, shares what he has learned since the report was first published.
03 Jul 2020
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Hannah Johnson
Hannah Johnson looks at how the long tail of small to medium-sized businesses can evolve their advertising strategies to reach consumers outside of the social media platform.
01 Jul 2020
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Raymond Snoddy
The coming together of legislators and advertisers could finally apply enough pressure to achieve reform and a rebalancing of the world of communications.
01 Jul 2020
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Babs Kehinde
The impending disappearance of third party cookies has no doubt created a new race in the adtech industry, writes Babs Kehinde - but there are a few points that need considering if it's going to get the pivot right.
30 Jun 2020
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Lucie Cave
It’s important that magazines adapt on all sides, writes Bauer Media's Lucie Cave – ensuring content is revised for both its readers and its advertisers
30 Jun 2020
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Aidan Mark
VCCP's Aidan Mark shares 10 performance lenses that are positively influenced by brand building.
29 Jun 2020
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Dominic Mills
The Times Radio wants a slice of the BBC's audience, but Dominic Mills wonders if it's available. Plus: the Facebook boycott; and parting ways with Mediatel News' editor
24 Jun 2020
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Raymond Snoddy
Following the publication of Ofcom's report into our online consumption habits, Ray Snoddy sifts through the findings to understand its implications.
24 Jun 2020
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Arif Durrani
The sun is shining, life is returning to our streets and, for those in the business of brand building, a new chapter is about to begin, says Arif Durrani.
24 Jun 2020
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Bob Wootton
The devil has been making work for idle hands, writes Bob Wootton .
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