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Results categorised as Opinion
28 Jul 2020
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Emma Svensson
Several months of closed stores and nationwide lockdown may prove to be just what the high street needed, writes Spark Foundry's Emma Svensson.
27 Jul 2020
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Dominic Mills
If Boris Johnson is concerned about the impact of unhealthy food on obesity levels, why is Rishi Sunak encouraging the nation to ‘eat out to help out’?
27 Jul 2020
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Stephen Arnell
Stephen Arnell, a former editorial consultant on BritBox, evaluates whether the streaming service's new slate of original shows will be enough to cut through an overcrowded SVOD marketplace.
27 Jul 2020
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Matthew Dearden
Partner content: Matthew Dearden considers whether the outdoor media industry may need to work differently if it is to inspire advertiser confidence as lockdown comes to an end.
23 Jul 2020
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Helen Miall
As the UK lockdown begins to lift, Helen Miall calls on the world's advertising brains to reconsider how they use outdoor
22 Jul 2020
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Raymond Snoddy
Newspapers that told readers post-Brexit trade deals would be easy could be sweating, much like a Russian oligarch living in the UK, writes Ray Snoddy.
22 Jul 2020
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Nick Mawditt
Instead of letting our voices go quiet during the Covid-19 lockdown, the UK outdoor media industry has stood up, been counted and kept its place in the spotlight, writes Talon's Nick Mawditt.
20 Jul 2020
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Dominic Mills
Dominic Mills notes OOH's impact on his surroundings, questions Huawei’s bid to woo the British public and laments another Brexit slogan.
20 Jul 2020
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Jennie Roper
There is now an opportunity for brands to use messaging to shape future consumer purchasing behaviours, writes Kinetic's Jennie Roper.
16 Jul 2020
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Jan Gooding
There can be few things as important to a brand as its name, iconography and heritage, writes Jan Gooding - but at what cost?
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