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Results categorised as Opinion
04 Nov 2020
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Fran Quilty
Fran Quilty, co-founder and CEO at Conjura, explains how ecommerce is disrupting the way consumers make major purchasing decisions.
04 Nov 2020
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Ian Gibbs
Partner content: Is direct mail really the way to grab the attention of young people, as Rory Sutherland claims? JICMAIL's Ian Gibbs delves into the data to find out
03 Nov 2020
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Danny Donovan
In advance of Mediatel’s Future of Brands: Ecommerce this week, MediaHub’s UK CEO Danny Donovan assesses how the four corners of commerce impact our everyday retail behaviour.
02 Nov 2020
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Dominic Mills
Should WPP pay bonuses? Is Google a friend or foe to high street retail? Dominic Mills answers the issues of the week.
29 Oct 2020
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Christianne Wahl
All Christianne Wahl from VidMob wants for Christmas this year is for creative and media to unite in time for the festivities
28 Oct 2020
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Raymond Snoddy
Following Lord Moore's decision not to put himself forward for the Chairman's role, things are finally looking up for the BBC, says Ray Snoddy
28 Oct 2020
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Jan Pitt
Partner content: Ad fraud has not only infected the vast body of the online space, but continues to rapidly mutate into ever more damaging strains, writes ABC's commercial director Jane Pitt.
27 Oct 2020
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Jennie Roper
Kinetic WW's head of insight, Jennie Roper, delves into the science behind Black Friday media strategies and explains how OOH advertising can be used to boost campaigns.
27 Oct 2020
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Jan Gooding
Jan Gooding discusses the mental health toll on leaders and how adopting a coaching mindset can help.
26 Oct 2020
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Dominic Mills
What does the future hold for short-form ads? Dominic Mills looks for answers and assesses the legacy of IPG’s outgoing CEO.
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