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Results categorised as Opinion
19 Jan 2021
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Jan Gooding
Jan Gooding sets out the thinking behind her resolutions to buy once, buy less and repair more
18 Jan 2021
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Dominic Mills
What will become of Twitter now that its main attraction has left the building? Dominic Mills considers the facts
13 Jan 2021
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Raymond Snoddy
Ray Snoddy picks through the bones of the final days of Trump's presidency in the hope that it leads to change and a better way for media
12 Jan 2021
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James Leonard
If Boris’ announcement of Lockdown 3.0 taught us anything, it’s that we must fully commit to playing the long game, writes tmwi's director of digital activation, James Leonard.
11 Jan 2021
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Dominic Mills
Dominic Mills looks at the current batch of ads tempting us into new resolutions for 2021
06 Jan 2021
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Raymond Snoddy
Raymond Snoddy looks at the two hottest media deals of the year so far, spearheaded by two older industry statesmen
05 Jan 2021
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Ciaran Deering
How does an online brand embrace traditional media and established brand building techniques? Ciaran Deering, head of online at The Grove Media, explains.
05 Jan 2021
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Paul Bainsfair
IPA director general Paul Bainsfair takes a moment to think on the challenges and opportunities for agencies in the year ahead.
18 Dec 2020
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Arif Durrani
Partner content: Insights around changing customer trends and consumption habits can be a valuable part of the mix in the recovery new year, writes Bloomberg's Arif Durrani.
17 Dec 2020
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Kristian Claxton
Partner content: Extending reach beyond linear TV and into streaming sounds expensive, but if done correctly, it can potentially be highly cost-effective, writes Kristian Claxton, head of engagement at Finecast.
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