SEARCH
Results categorised as Opinion
24 Mar 2021
|
Bob Wootton
Bob Wootton tackles the status quo of performance versus branding in a bid to decipher how to move the industry forward
23 Mar 2021
|
Rhys McLachlan
ITV's director of advanced advertising, Rhys Mclachlan mulls over a Twitter-driven hypothesis in response to platform dereliction of duty
22 Mar 2021
|
Gordana Buccisano
Gordana Buccisano, chair of the World Media Group, explains the importance of trust in the relationship between publisher, brand and consumer
22 Mar 2021
|
Dominic Mills
Dominic Mills gives his take on the IPA Agency Census and calls on the association to review its own make-up
22 Mar 2021
|
Tom Laranjo
Tom Laranjo, MD at behavioural planning agency Total Media, gets to the bottom of the human behaviour behind the headlines
17 Mar 2021
|
Raymond Snoddy
Ray Snoddy questions the return of on-screen Americanisms as Netflix and Disney + battle it out for streaming supremacy
17 Mar 2021
|
The Media Leader Staff
Route Research's CEO, Robert Ray states the case for industry-wide investment in independent OOH data
17 Mar 2021
|
Danny Donovan
Danny Donovan, UK CEO at Mediahub considers advertising's class divide in the wake of the All In Census
16 Mar 2021
|
Luke Willbourn
Luke Willbourn, chief client officer at Talon Outdoor, explains why the out of home advertising industry is feeling positive about 2021.
16 Mar 2021
|
Jan Gooding
Jan Gooding questions why adverts clearly aimed at elderly consumers would choose to use such absurdly youthful models.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer