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Results categorised as Opinion
20 Oct 2021
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Emma Newman
Partner content: There are more people than ever to probe under the hood and make the programmatic media ecosystem more transparent, argues Pubmatic's Emma Newman.
20 Oct 2021
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Raymond Snoddy
Facebook is faced with more evidence of not doing enough to prevent online abuse, so why is Zuckerberg developing a Metaverse?
19 Oct 2021
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Eva Grimmett
Media strategy is more complex than it used to be and there is a greater need for agencies to differentiate themselves, writes Eva Grimmett
19 Oct 2021
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Frederique Pirenne
Far from being a "dirty metric" that big brands have little to gain from, SoS should be a leading measurement standard for advertisers.
18 Oct 2021
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Dominic Mills
Dominic Mills provides his take on John Lewis' cross-dressing boy and how Peter Field stirred up a hornet's nest over purposeful ads.
18 Oct 2021
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Jason Brownlee
Broadcast owners will find themselves pushing on an open door if they choose to grasp this exciting revenue growth opportunity, writes Jason Brownlee.
15 Oct 2021
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David Barker
How consumers watch TV has gone beyond traditional habits, so approaches to advertising must follow suit, writes the SVP global partnerships at Samba TV
15 Oct 2021
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Omar Oakes
If Channel 4 can indeed be saved from privatisation, the time may also surely come when streaming platforms, particularly those funded by advertising, are held to a higher standard, writes the editor
15 Oct 2021
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Will Pitman
Any organisation that truly cares about its people should have a clear and supportive baby loss policy in place.
14 Oct 2021
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David Price
BVOD and AVOD markets have some way to go before they really represent a significant, attractive, standalone, option for advertisers.
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