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Results categorised as Opinion
12 Jan 2022
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Nick Manning
What should it really mean when advertisers say they want to support 'quality' media, asks Nick Manning.
11 Jan 2022
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Denise Turner
We need to trade in our preoccupation with platforms, writes Newsworks' director of research and insight.
11 Jan 2022
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Nina Franck
You’ve got a whole year of opportunities, not just January.
10 Jan 2022
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Mike Harper
It may be difficult for digital-native marketers, but their measurement framework needs to be built around more than driving an immediate uplift on sales.
07 Jan 2022
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Omar Oakes
Week in Media: We're being promised another big year of recovery but this should not blind us to the forces of disruption, writes the editor.
07 Jan 2022
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Emmanuel Josserand
Partner content: As the convergence of TV and digital continues, programmatic trading is poised to become widely available across the TV landscape.
06 Jan 2022
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Richard Brant
It is not until we understand this reality that we start to realise the potential of addressable TV, writes Vevo's Richard Brant.
05 Jan 2022
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Raymond Snoddy
UK media must resolve to innovate more and find better ways to reach audiences, writes Raymond Snoddy.
05 Jan 2022
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Philippe Dominois
Grey revenue is still very much the norm and unless advertisers are willing to seek meaningful change, chances are that the inertia will remain ongoing for years to come.
04 Jan 2022
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Dave Castell
To make unified measurement on CTV a reality, the focus needs to be on bringing players together from the CTV-first side.
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