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Results categorised as Opinion
15 Sep 2021
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Raymond Snoddy
As a passionate tennis player himself, Ray Snoddy assesses the big winners from Emma Raducanu's meteoric rise to success
14 Sep 2021
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Alex Petrie
The world has changed, so why are we still planning with perishable data? Asks Alex Petrie, CEO of Skyrise Intelligence
14 Sep 2021
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Jan Gooding
Jan Gooding shares the experiences of diverse hires that didn't fit into agency culture and a check-list for change
13 Sep 2021
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Richard Slater
Mi Media managing director, Richard Slater believes we're all starting to trust each other a little more and the benefits will be huge
13 Sep 2021
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Dominic Mills
Dominic Mills commentates on five things that have recently caught his eye, including a roller-skating tortoise and a light-weight free newspaper
10 Sep 2021
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James Parnum
Contradictions in media planning often see agencies caught between two schools of thought. They're not binary choices though
09 Sep 2021
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Karen Nelson-Field
Karen Nelson-Field offers a blueprint for users of audience measurement who recognise the significance of a changing media economy
09 Sep 2021
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Martin Woolley
How does it happen that an agency's staff saw culture so differently to the directors?
08 Sep 2021
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Raymond Snoddy
Ray Snoddy analyses the consultation document on the future of Channel 4 and warns of messing with an already successful broadcasting formula
06 Sep 2021
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Jean-Paul Edwards
OMD EMEA’s Jean-Paul Edwards looks at recent Olympic factors that are shaping the way viewers engage with major sporting events
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