SEARCH
Results categorised as Opinion
22 Oct 2021
|
Omar Oakes
The anti-consumption narrative is spooking our industry. The best response is practical action to reduce carbon, writes the editor
21 Oct 2021
|
Martin Woolley
Success comes with its own unique problems, as the media agency founders learned and almost paid dearly for.
20 Oct 2021
|
Emma Newman
Partner content: There are more people than ever to probe under the hood and make the programmatic media ecosystem more transparent, argues Pubmatic's Emma Newman.
20 Oct 2021
|
Raymond Snoddy
Facebook is faced with more evidence of not doing enough to prevent online abuse, so why is Zuckerberg developing a Metaverse?
19 Oct 2021
|
Eva Grimmett
Media strategy is more complex than it used to be and there is a greater need for agencies to differentiate themselves, writes Eva Grimmett
19 Oct 2021
|
Frederique Pirenne
Far from being a "dirty metric" that big brands have little to gain from, SoS should be a leading measurement standard for advertisers.
18 Oct 2021
|
Dominic Mills
Dominic Mills provides his take on John Lewis' cross-dressing boy and how Peter Field stirred up a hornet's nest over purposeful ads.
18 Oct 2021
|
Jason Brownlee
Broadcast owners will find themselves pushing on an open door if they choose to grasp this exciting revenue growth opportunity, writes Jason Brownlee.
15 Oct 2021
|
David Barker
How consumers watch TV has gone beyond traditional habits, so approaches to advertising must follow suit, writes the SVP global partnerships at Samba TV
15 Oct 2021
|
Omar Oakes
If Channel 4 can indeed be saved from privatisation, the time may also surely come when streaming platforms, particularly those funded by advertising, are held to a higher standard, writes the editor
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer