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Results categorised as Opinion
03 Nov 2021
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Karen Nelson-Field
Attention Revolution: As we build an attention-based audience measurement category, guiding rules around data quality must be followed.
03 Nov 2021
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Duncan Tickell
Passions matter for consumers and tapping into them delivers better outcomes for media owners and advertisers.
03 Nov 2021
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Julia Rast
The better a service or product advertised in a video game fits the environment and experience of the gamer, the higher the message resonance.
03 Nov 2021
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Justin Sampson
BARB's CEO reflects on the progress it and Project Origin have made without the participation of the online platforms.
03 Nov 2021
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Raymond Snoddy
Acceptance of Serota's review findings could change the internal culture of the BBC to make it more robust and defensible, believes Ray Snoddy
02 Nov 2021
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James Fennessy
Partner content: Fragmenting TV audiences means new challenges for marketing insights. Our data comes directly from agency invoicing and planning systems, writes the CEO of SMI
02 Nov 2021
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Monica Majumdar
If brands looked to truly champion sustainable commerce by engineering sales around second and third owners, they could help consumers do their bit for the planet while unlocking further revenue streams.
02 Nov 2021
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Bob Wootton
Bob Wootton examines the Sky Glass TV and discusses complementarity and access with the future of the licence fee and FM radio.
01 Nov 2021
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John-Paul Major
In a post-Covid world, where people have discovered a newfound love for their local area, our media plans to need to better reflect changing behaviours.
01 Nov 2021
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Jean-Paul Edwards
OMD EMEA’s chief product development officer analyses how social platforms are gearing up for a year when direct to consumer retail sales will dominate and what marketers should do to prepare
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