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Results categorised as Opinion
07 Dec 2021
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Rebecca O'Keeffe
Partner content: You need to tell your story and showcase your employer brand.
06 Dec 2021
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Richard Temple
It's a tremendous opportunity, but there are inherent trading risks that come with buying World Cup in the run-up to Christmas.
06 Dec 2021
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Rachel Forde
Stability matters in these tumultuous times, and it’s up to leaders to help keep their people afloat, writes UM London's CEO.
06 Dec 2021
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Dominic Mills
Dominic Mills looks at the ANA's study into industry waste and Kantar's effectiveness findings, which puts Aldi's Christmas ad at the top of the tree
03 Dec 2021
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Omar Oakes
The endgame must not be for two or three companies to control all advertising spend, writes the editor.
02 Dec 2021
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Paul Bainsfair
The IPA's director-general reflects on the industry's progress during a very difficult year, marked by the crises of climate change and talent shortages.
01 Dec 2021
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Sue Todd
Magnetic's Spark conference encompassed everything from the danger of quantification bias to the changing opportunities for publishers and advertisers with the cookie's demise.
01 Dec 2021
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Raymond Snoddy
Raymond Snoddy looks at those sporting occasions protected for free-to-air television by legislation that hasn't changed in almost 24 years
30 Nov 2021
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Nick Manning
In the second part of Nick Manning's thoughts on fixing the digital advertising landscape, he provides six recommendations for advertisers.
30 Nov 2021
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Ed Stevens
Many advertising campaigns run on a permanent basis so that the brand is likely to be ‘front of mind’ for consumers. But this is profligate and increasingly unnecessary.
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