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Results categorised as Opinion
04 May 2022
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Jan Gooding
Judging any awards is an opportunity to learn and rediscover why great work matters.
04 May 2022
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Raymond Snoddy
In her quest to wreck the BBC and C4, the Culture Secretary will never be changed by arguments. Could this week's elections prompt her downfall?
03 May 2022
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Katy Harkness
Focus on your long-term value equation over short-term price cuts, or you risk eroding loyalty and inflicting lasting damage.
03 May 2022
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Enyi Nwosu
Putting spend into minority-owned channels that are leading and credible is a trick that too many brands have missed for too long.
03 May 2022
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Mike Follett
Most ads get glanced at rather than pored over. So why doesn't the creative or media-buying reflect how people actually interact with media?
29 Apr 2022
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The Media Leader Staff
Partner Content: Lumen Research's Mike Follett and Brand Metrics' Sean Adams share eight insights from the Mediatel Media Research Awards.
28 Apr 2022
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Stephen Arnell
With an upcoming Raoul Moat drama and Savile documentary, are broadcasters going too far?
28 Apr 2022
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Jon Waite
Thee value of audio, relevance, and experience is key in the complex journey to understanding attention.
27 Apr 2022
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Raymond Snoddy
With Piers Morgan pulling in curious viewers to TalkTV on Monday, a battle has been provoked for the “anti-woke” audience.
27 Apr 2022
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Bianca Barratt
Gen Z are just as interested in quality news as their elders. They just consume it in a different way.
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