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Results categorised as Opinion
12 Jan 2022
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Karen Nelson-Field
Professor Karen Nelson-Field offers three predictions for 2022, but says regardless if they come true this year is going to be a hell of a ride for audience measurement.
12 Jan 2022
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Raymond Snoddy
The latest episode in Boris Johnson's Partygate scandal should leave no-one in doubt over the influence of today's leading newsbrand columnists, writes Raymond Snoddy.
12 Jan 2022
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Nick Manning
What should it really mean when advertisers say they want to support 'quality' media, asks Nick Manning.
11 Jan 2022
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Denise Turner
We need to trade in our preoccupation with platforms, writes Newsworks' director of research and insight.
11 Jan 2022
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Nina Franck
You’ve got a whole year of opportunities, not just January.
10 Jan 2022
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Mike Harper
It may be difficult for digital-native marketers, but their measurement framework needs to be built around more than driving an immediate uplift on sales.
07 Jan 2022
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Omar Oakes
Week in Media: We're being promised another big year of recovery but this should not blind us to the forces of disruption, writes the editor.
07 Jan 2022
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Emmanuel Josserand
Partner content: As the convergence of TV and digital continues, programmatic trading is poised to become widely available across the TV landscape.
06 Jan 2022
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Richard Brant
It is not until we understand this reality that we start to realise the potential of addressable TV, writes Vevo's Richard Brant.
05 Jan 2022
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Raymond Snoddy
UK media must resolve to innovate more and find better ways to reach audiences, writes Raymond Snoddy.
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