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Results categorised as Opinion
19 Dec 2025
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Hannah Mirza
Hannah Mirza outlines how marketers can integrate their products and services into the AI overview and remain visible.
18 Dec 2025
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Nick Manning
Nick Manning despairs at what's happened to adland over the past 12 months, but insists there's plenty to reflect on, and that signs of positivity do exist.
18 Dec 2025
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Mark Palmer
It's time for holding companies to retrain their people to understand marketing and brand building better, says Mark Palmer.
18 Dec 2025
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Matt Patchett
Generative AI is playing a more significant role in consumer Christmas shopping this year, but knowing how it fits into the broader retail journey is key to brand success, says Ipsos iris.
17 Dec 2025
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Rachel Coffey
Initiative UK's chief strategy officer reflects on an inspiring agency day focused on supporting three disability-focused charities.
17 Dec 2025
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Louise Scodie
NABS reviews its shared insights from the past 12 months on managing mental wellness.
17 Dec 2025
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Raymond Snoddy
Ray Snoddy casts his mind back over the past 12 months to pick out the plotlines and politicos that informed his weekly column.
16 Dec 2025
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Nishma Patel Robb
As more advertising pounds flow into the high-trust, high-impact, high-action medium of podcasting, why are female-hosted shows being ignored?
15 Dec 2025
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Omar Oakes
Omar Oakes assesses what 2025 actually revealed about media agencies and why the usual scorecards are lying to us.
15 Dec 2025
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Sam Wilson
Streaming is well-suited to the festive consumer mindset, presenting the perfect Christmas gift for media buyers, says Magnite's Sam Wilson.
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