SEARCH
Results categorised as Opinion
04 Apr 2022
|
Omar Oakes
We need advertising to continue to play a huge role in how we pay for media, but how that happens needs to change, writes the editor.
04 Apr 2022
|
Eva Grimmett
Placing the emphasis on qualities we seek and taking the time to explain what we mean by them, could make for a more appealing job description.
04 Apr 2022
|
Matt Hill
One group in particular should care about how we define TV today, writes Thinkbox's Matt Hill.
01 Apr 2022
|
Pippa Glucklich
As an industry, we must not stop until sexual harassment is eradicated completely.
01 Apr 2022
|
David Price
ITV's new streaming service comes when the UK AVOD market is ripe for more competition. But the broadcaster needs to answer two important questions.
31 Mar 2022
|
Stephen Arnell
This week marks C5's 25th anniversary and it has quietly achieved success without the bells and whistles, argues Stephen Arnell.
30 Mar 2022
|
Bob Wootton
The metaverse, or more precisely the mess we’re going to make of it, is a very dangerous prospect for our industry.
30 Mar 2022
|
Jan Gooding
Whether it's 'getting more local in approach', or solving the enormous inflation challenge facing us all this year, John Lewis chair Sharon White's stated priorities should be taken on board closely by our industry.
29 Mar 2022
|
Niki Grant
At some point, sustained increased investment in a certain tactic will become inefficient. But how do you ensure budget is being optimised?
29 Mar 2022
|
Karen Nelson-Field
When you start to build a currency, you’re not doing it for the short-term. It must be enduring and stand the test of time, warns Professor Karen Nelson-Field.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer