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Results categorised as Opinion
08 Nov 2022
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Nick Manning
A raft of recent company earnings reports demonstrates that we have reached the end of an era where advertising supported the exponential growth in online channels.
08 Nov 2022
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Sara Piddlesden-Whalley
With the talent crisis dominating our industry, it’s never been more important or timely to reflect on your team culture and ask yourself whether it’s truly inclusive.
08 Nov 2022
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Sergii Denysenko
As the war in Ukraine rages on, the industry needs to work together to tackle misinformation and maintain ethical advertising practices.
07 Nov 2022
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Ian Tournes
A guide for smaller media owners and agencies on how to tackle the challenge of decarbonisation.
04 Nov 2022
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Amy China Wire
Using the right ad formats, quality media and appropriate creative to engage audiences should be as important as optimising for attention for advertisers.
04 Nov 2022
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Stephen Arnell
Despite the blindingly obvious failure of the entire Brexit Project, the BBC, ITV, and Sky aren't yet emboldened to challenge the new orthodoxy.
03 Nov 2022
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James Parnum
Seedtag and Nielsen's 'Building Consumers' Connections Through Contextual' report does a disservice to the existing literature, argues MediaCom UK's head of planning.
01 Nov 2022
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Karl Sjulsen
Evidence indicates that there’s plenty of opportunities for arbitrage remaining when using attention metrics.
01 Nov 2022
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Jan Gooding
It's time middle managers and their work are more appreciated in media.
31 Oct 2022
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Omar Oakes
It's hard to see how Twitter succeeds with Elon Musk at the helm. And yet this takeover is an opportunity to reset advertisers' relationship with social media, writes the editor.
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