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Results categorised as Opinion
21 Jul 2022
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Stephen Arnell
Inflation is partly to blame, but so is the limited appeal of generously-budgeted dramas aimed at small part of the global market.
21 Jul 2022
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Anna Sampson
With conversations about the menopause rising up the agenda, we need to work harder to recognise the value that midlife women bring to businesses.
20 Jul 2022
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Raymond Snoddy
Covid seems to be the crisis our media is determined to ignore, writes Raymond Snoddy.
20 Jul 2022
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Ben Hope
Should you incorporate QR codes in to your campaigns? Ben Hope looks at the good, the bad and the ugly with QR codes in OOH campaigns.
19 Jul 2022
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Niki Grant
Testing shouldn’t be a ‘nice-to-have’ — it should be an intrinsic part of your media plans with protected time and investment.
19 Jul 2022
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Nick Manning
Chief media officer is a big job and somebody has to do it for advertisers, argues Nick Manning.
18 Jul 2022
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Omar Oakes
We are being treated like children over climate change. Is 41-degrees enough to change attitudes in media and culture, asks the editor.
14 Jul 2022
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Stephen Arnell
With the slow-motion departure of Boris Johnson, has Channel 4 dodged the privatisation bullet?
14 Jul 2022
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Karen Nelson-Field
'Good enough' is not an option over excellence. It's time to graduate to the next level, writes Prof Karen Nelson-Field.
13 Jul 2022
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David Beaton
The path to improvement is clear: focus on in-target groups.
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