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Results categorised as Opinion
29 Nov 2022
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Lorraine Jennings-Creed
With this season’s Christmas parties being the first full celebrations in a long time there’s a fear and a danger of the inappropriate behaviour that might accompany them.
29 Nov 2022
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Rob Hall
How does attention measurement in media avoid the same fate as Google Glass or MySpace?
28 Nov 2022
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Omar Oakes
The debacle that is this Qatar World Cup reminds us that breaking trust with consumers wrecks a media company's implicit licence to dazzle and entertain with fiction and spectacle.
28 Nov 2022
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Sarah Sanderson
Partner content: Kantar TGI has uncovered a mine of untapped potential for advertisers after analysing the impact of how collective identities disrupt age-based stereotypes.
25 Nov 2022
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Stephen Arnell
Major celebrities' decisions to promote the Qatar World Cup are in the spotlight, but so are the streaming companies that seem so eager to feature them in softball documentaries, writes Stephen Arnell.
24 Nov 2022
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Richard Marks
The Disney+ deal will bring the show on the same platform to more than 150 countries and unlock a major investment in centralised marketing efforts.
24 Nov 2022
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Laurence Green
If brands are back, so too is brand management — judging by the events of this extraordinary month for media and advertising.
23 Nov 2022
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Raymond Snoddy
The media's difficulty with reporting Brexit has reached a tipping point as the evidence of the damage done continues to accumulate.
22 Nov 2022
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Uzma Afridi-Gardiner
You might not be able to guarantee a pay rise, but you can put understanding into practical action.
22 Nov 2022
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Gosia Adamczyk
When it comes to HR, there is no region or team small enough to warrant a blanket approach.
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