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Results categorised as Opinion
12 Oct 2022
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Raymond Snoddy
As part of our series on the big issues facing the media in 2023, Raymond Snoddy makes the case for developing a more comprehensive idea of trust to combat misinformation.
11 Oct 2022
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Andy Brown & Ian Whittaker
The Attention Council CEO Andy Brown and media analyst Ian Whittaker have joined forces to argue for three key requirements for advertisers to evaluate TV alongside digital video.
11 Oct 2022
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Nick Manning
There is a lot of discussion about ‘purpose’ in advertising, but less about the purpose of advertising. And that purpose is to be effective.
11 Oct 2022
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Sean Betts
If working from home is here to stay, no one should have to pretend to their colleagues that our private lives are perfect.
11 Oct 2022
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Jan Gooding
The most important issue facing our industry right now is our fractured working culture and approach to learning and development.
11 Oct 2022
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Sabrina Clarke
Sabrina Clarke uses her column to interview youth culture agency The Advantage Group's Tumisha Balogun and Alvin Owusu about the future of media.
11 Oct 2022
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Stephen Arnell
With a $125m securitization deal, Simon Cowell’s Syco seeks to expand via “a mixture of strategically aligned acquisitions and organic growth.” But what does that mean for the talent show format?
10 Oct 2022
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The Media Leader Staff
Partner content: Ozone’s latest insights will help planners and brands alike reach millions of online readers in the build up to and during the most wonderful time of the year.
10 Oct 2022
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Laurence Green
Effective marketing reminds us the power of when advertising, brand and business work together, writes Laurence Green.
10 Oct 2022
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Omar Oakes
100% Media 0% Nonsense: This week we want media leaders to help us shape the values and causes we will champion in 2023. But all the while we need to remember what is keeping advertisers up at night, writes the editor.
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