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Results categorised as Opinion
14 Dec 2022
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Katy Hindley
Thanks to advances in technology and innovation, advertisers can leverage out-of-home in their campaigns on a shoestring budget. Here's how.
13 Dec 2022
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The Media Leader Staff
Kris Boger, general manager, UK, global business solutions at TikTok, talks to Omar Oakes about how and why this social media platform is going big on commerce.
13 Dec 2022
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Deidre MacNair
In the lead-up to the Festive Season, it’s inevitable that many of us will look back on the past year and compare our lives today with the challenging and anxiety-inducing lockdown events of a year ago.
13 Dec 2022
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Sabrina Clarke
Measure, don't market, for two years unless you have demonstrable results. This is precisely what John Lewis did with 'The Beginner'.
12 Dec 2022
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Denise Turner
Route CEO Denise Turner outlines eight principles on how advertisers should measure and use measurement for success.
12 Dec 2022
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Omar Oakes
100% Media 0% Nonsense: There is rightly so much excitement about TV with new entrants, new products and new advertising opportunities. But the mistakes of digital media's past must not be allowed, writes the editor.
09 Dec 2022
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Konrad Shek
EU plans to regulate political ads would hollow out good-faith political discourse while potentially failing to properly address the issues of mass disinformation, writes the Advertising Association's director of policy research.
09 Dec 2022
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Stephen Arnell
By way of an attempt at gentle ribbing, Stephen Arnell gives his industry predictions for the ‘telly’ world over the coming year.
08 Dec 2022
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Mike Follett
For the first time, we now have a common currency of attention across — and within — all the major media that allows for true like-for-like comparison.
08 Dec 2022
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Billy Ryan
Ad load, new planning methods, and addressable media will be ones to watch next year, writes the7stars' head of analytics.
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