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Results categorised as Opinion
20 Dec 2022
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Ella Sagar
The Media Leader spoke to media agency execs, broadcasters, intermediaries, specialists and columnists to find out their thoughts on the most significant change in media this year.
20 Dec 2022
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The Media Leader Staff
Throughout 2022, The Media Leader has fielded exceptional opinions and perspectives from a number of columnists, industry veterans, and fresh voices.
20 Dec 2022
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Bob Wootton
From returning to the new normal, changing ownership of tech giants and grim forecasts, Bob Wootton outlines his media standouts for this year.
19 Dec 2022
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Mike Follett
Data from Lumen and TVision's attention panel reveal how much people's eyeballs have been as glued to World Cup ads as they have been to World Cup matches.
19 Dec 2022
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Bianca Barratt
Hateful hit-pieces in newspapers are nothing new, but who gets the most out of behaving the worst when newsbrands appear to go after celebrities?
16 Dec 2022
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Stephen Arnell
Stephen Arnell reveals who gets gifts and grief in Telly Land for their exploits this year...
16 Dec 2022
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Laurence Green
The brand's excellent Christmas campaign got me wondering what three words my friends in media would use to describe the state of play as we leave 2022 behind.
15 Dec 2022
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Bhavin Balvantrai
Budgets for research and experimentation in emerging platforms might now face the chop, warns Omnicom Media Group's chief market analyst.
15 Dec 2022
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Simon Akers
Davids are disruptive and agile; Goliaths can crowdsource insights, provide stronger measurement, and bet big on traditional advertising.
14 Dec 2022
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Raymond Snoddy
The bots have been a long time coming — whether they have been called that or not.
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