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Results categorised as Opinion
23 May 2023
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Julia Linehan
Fascinated by the idea of a booze-free or mindful drinking Cannes Lions? Whether you consider yourself a sober curious, mindful drinker or sober lush, this is for you.
23 May 2023
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Anna Sampson
Anna Sampson explains why cross-functional skills are not only important for employees' "squiggly careers" but for companies to retain diverse talent.
22 May 2023
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Nick Manning
At this crossroads in online advertising and media, Nick Manning examines what went wrong, where we are now and where advertisers should turn to reprioritise quality messaging, effectiveness and creativity.
19 May 2023
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Bob Wootton
As viewers are paying more than ever for TV content, Bob Wootton examines the latest Ofcom consultation on "levelling the playing field" between broadcasters' ad schedules.
18 May 2023
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George Papandreopoulos
Havas' global managing director of measurement explains why, despite falling out of favour, Marketing Mix Modelling still has a lot to offer marketers.
17 May 2023
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Raymond Snoddy
Rather than schadenfreude at the fate of Vice News, traditional media and advertisers should take key lessons from its trajectory.
17 May 2023
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Chontal Angus
Audiotrack's Chontal Angus explains how digital audio can learn from video to address its measurement problem.
16 May 2023
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Chris Dunne
As Mental Health Awareness Week gets underway, there’s no better time for our industry’s leaders to make one simple commitment that’s proven to improve mental wellbeing in the workplace.
16 May 2023
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Phil Rowley
When we skip from trend to trend, we impede our ability to fully exploit new technology. Our collective short-termism must be replaced by a greater focus on iteration.
11 May 2023
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Nicola Kemp
According to the latest All In Census, over half of women believe parental leave has negatively impacted their career progression; now is the time to recognise and remove structural barriers to women’s success.
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