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Results categorised as Opinion
21 Feb 2023
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Nick Swimer
ISBA and PWC's latest report into the programmatic ad-buying system shows there is still a long way to go and that the digital media's problems with transparency and accountability run very deep indeed.
20 Feb 2023
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Omar Oakes
Media buyers and advertisers seem more emboldened to finally ask the right questions over data as tech giants struggle and agencies find their voices, writes the editor.
20 Feb 2023
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Phil Rowley
The Scaniverse prefers accuracy over fantasy.
17 Feb 2023
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Stephen Arnell
Rather than be disappointed to miss out on a Fawlty Towers revival, the BBC should rerun the 12 original episodes against whatever John Cleese comes up with.
16 Feb 2023
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Susan Armstrong
We've moved from 'quiet quitting' to 'quiet promoting'. But how can you tell if this has happened to you?
16 Feb 2023
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Maria Tudor
In difficult times we must use empathy in advertising at the right time and in the right place to inspire the right reaction not only from consumers, but also clients, media owners and agencies.
16 Feb 2023
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Laura Rowe
As society seems to prize the young, brands should not ignore their struggles and need to adjust their messaging and media accordingly in the long-term.
15 Feb 2023
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Nick Manning
It’s easy to get carried away by the popularity of streaming platforms but they are no match for our domestic broadcasters in appealing to UK audiences.
14 Feb 2023
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Wayne Blodwell
In a new column, TPA Digital founder Wayne Blodwell writes about the wins, fails and OMGs when it comes to UK media businesses trying to set up shop in the US. First off, how to get your head around the sheer scale of the US market.
14 Feb 2023
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Chris Catton
The over-50s need a re-brand to make the workplace more diverse, more collaborative, and more economically viable. How about Generation YStopNow, asks media agency The Village's Chris Catton.
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