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Results categorised as Opinion
06 Jul 2023
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David Price
ITV's new data-measuring service enables advertisers to assess the effectiveness of their regional campaigns. Its significance is potentially greater than meets the eye, writes The Grove Media's MD.
06 Jul 2023
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Marcos Angelides
Strategy Leaders: Imagine it was 2018 and none of your competitors were using social media. That’s the opportunity that gaming offers today, writes Spark Foundry's chief strategy and innovation officer.
06 Jul 2023
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Caroline Lidington
The industry’s scramble to enter the current attention economy is pointless, unless we start focussing on positive attention, writes the MD of Invibes Advertising.
05 Jul 2023
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Raymond Snoddy
While the decision not to privatise was the right one, the recent move to drop 'The Andrew Neil Show' while spending on US-owned dramas doesn't bode well for the broadcaster.
04 Jul 2023
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Suzie Coen
Jobs: The most creative ideas aren’t going to come when people work productively in front of their monitors at home.
04 Jul 2023
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Pippa Glucklich
We've just celebrated one hundred years of Wacl, but women in media's journey has only just begun, writes its former president and Electric Glue CEO.
04 Jul 2023
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Jan Gooding
Pride Month reminds us of the progress LGBTIQ+ has made in media and marketing. But brands are increasingly regarded as fair play in a battle to control the narrative of what is decent, warns Jan Gooding.
04 Jul 2023
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Phil Rowley
Instead of virtual land and virtual shopfronts, start thinking of the metaverse like the offspring of twin technological advancements — the internet and gaming — and carrying half of the DNA of each.
03 Jul 2023
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Mike Follett
Greater clarity of attention metrics, be it through self-regulation or industry investigation, will unlock more creative thinking.
29 Jun 2023
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Evie Clifton
Having technological access involves a certain level of privilege. Although it's still new, we may already be in danger of never realising an inclusive metaverse, writes Mindshare's paid social account director.
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