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Results categorised as Opinion
03 Apr 2023
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Aisling O'Toole
Here are four strategies to change approaches to meetings to make them work for you.
03 Apr 2023
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Omar Oakes
Scepticism about our institutions, including the press, is not necessarily cause for alarm in a healthy democracy where we want trust in media to be earned.
31 Mar 2023
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Oliver Koch
With the growth in mobile, TV broadcasters should look at content and technology that can accompany viewers across screens to avoid media breaks.
31 Mar 2023
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Ian Gibbs
Partner content: The Response Rate Tracker builds upon a raft of work that Jicmail has conducted in the effectiveness space over the last few years.
30 Mar 2023
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Laurence Green
Changes to this year's Consumer Price Index should remind us to temper own excitable interest in the outlier with respect for the average.
29 Mar 2023
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Mark Barber
Radiocentre's Mark Barber refutes the assertion that, when it comes to measurement, radio could be at a disadvantage compared to digital streamers.
29 Mar 2023
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Raymond Snoddy
The BBC will always have many enemies with a commercial interest in its downfall. It would be wise, then, for it not to estrange its supporters.
29 Mar 2023
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Danny Donovan
Build Media CEO Danny Donovan discusses a number of key learnings from his first year as a new media agency founder.
28 Mar 2023
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Glen Wilson
Over 50s make up a large proportion of UK society and household consumer spending, but less than 7% of advertising workforce. So why do we not see more of them in our teams and what are we missing out on?
28 Mar 2023
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Nick Swimer
Made for Advertising sites generate low quality ads that are less valuable and effective, writes law partner Nick Swimer.
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