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Results categorised as Opinion
14 Jun 2023
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Raymond Snoddy
Who will emerge to buy The Telegraph and The Spectator, and what will it mean for one former columnist and editor, asks Raymond Snoddy.
13 Jun 2023
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Simon Akers
Retail media seems to be the "new shiny channel" on the media scene, but what really is it, what could it do for media planners and how can we learn from mistakes made with programmatic?
13 Jun 2023
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Claire Gleeson-Landry
Good-Loop's head of investment and sustainable media makes the case for how brands can cut carbon emissions from ad campaigns without affecting cost or performance.
13 Jun 2023
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Allie Wootton
Sky's group lead of anti-piracy advertising argues that we have the technology to identify sites engaged in illegal activity but there are two things that are holding us back: money and accountability.
13 Jun 2023
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Rhian Feather
It is only through the power of experience that we really understand and develop the true craft of media planning, writes OMD UK's head of planning.
12 Jun 2023
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Omar Oakes
100% Media 0% Nonsense: Does Cannes still matter as a beacon of creative inspiration and collaboration, or it it just the biggest media and tech get-together in the world, asks the editor.
09 Jun 2023
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Wayne Blodwell
Global approaches are supposed to standardise ways of working, but in standardising, advertisers are going to miss huge opportunities to drive home competitive advantage, writes Wayne Blodwell.
08 Jun 2023
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Anne Tucker
Mediatel Connected’s head of research Anne Tucker takes a look at the broadcaster VOD market in the UK and the impact the recent rebrands have had on ITV and Channel 4.
08 Jun 2023
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Chris Ladd
What do boxing and online advertising have in common? Chris Ladd explains after more than 20 years working client side.
08 Jun 2023
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Richard Marks
The design of Route’s currency for out-of-home presents an important challenge for cross-media measurement.
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