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Results categorised as Opinion
17 Jul 2023
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Damon Reeve
The premium web's future depends on it being defined, measurable and available in industry measurement tools, warns the CEO of Ozone. (Partner content)
14 Jul 2023
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Stephen Arnell
As C4’s chief creative officer calls for more low-budget remakes of Euro-dramas, Stephen Arnell asks: has the broadcaster lost its way?
14 Jul 2023
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Dr Rebecca Whittington
Online harm against journalists is a real and serious problem. Meta's Threads must take meaningful steps to prevent repeating the worst parts of Twitter, writes Reach's online safety editor.
14 Jul 2023
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Céline Craipeau
In the coming years, brands and marketers will have to reshape the influence they are having on our consumerist culture and better connect to the reality of our climate predicament, writes Jellyfish's brand strategy chief.
13 Jul 2023
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Laurence Green
In his final regular column for The Media Leader, Laurence Green recommends eschewing neophilia for greater care toward what is at the heart of media and marketing.
12 Jul 2023
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Hitesh Bhatt
TV advertisers and broadcasters need to embrace programmatic, streaming and measurement technologies instead of sticking with the status quo, or risk being left behind by consumers.
12 Jul 2023
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Raymond Snoddy
A pause for due process over the BBC presenter scandal is needed, but the Corporation can rightly be blamed for its slow response to allegations.
11 Jul 2023
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Stefanie Daniels
Opinion: You absolutely can do this wonderful, crazy job, run a house, socialise and still feel a strand of sanity at the end of it, says career coach and former media sales executive Stefanie Daniels in a new column for The Media Leader.
10 Jul 2023
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Emil Bielski
Learn from history: resisting innovation invites obsolescence and eventual ridicule, writes Croud UK's MD.
10 Jul 2023
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Nick Manning
Online display advertising, especially when automated, has become Dr Frankenstein’s monster.
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