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Results categorised as Media Commentators
27 Feb 2012
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James Whitmore
James Whitmore, managing director at Postar, wonders whether we have forgotten the value of brands? Are we so dazzled by the short-term, the data and the noise that we have lost sight of the bigger picture?
24 Feb 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, vertical stacks, mobile payments and privacy...
20 Feb 2012
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David Brennan
When the social media boom first emerged around three years ago, I attended several conferences where the phrase "word of mouth is the new television" was bandied about with hardly a murmur (apart from my good self). It is patently nonsense and completely fails to recognise that, far from being in competition, television plus social media is a match made in heaven.
20 Feb 2012
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Gary Cole
Gary Cole, commercial director, O2 Media, says the consumer and the environment is changing at such dramatic pace that if agencies don't start seriously considering mobile, their communications strategy or media plan will be dramatically less effective...
17 Feb 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, the GAFAs coming to the living room, and location-based services...
15 Feb 2012
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Jim Marshall
Jim Marshall wonders where Facebook sits in the 21st century media hierarchy and whether it is really worth $100 billion...
14 Feb 2012
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David Fieldhouse
David Fieldhouse, co-founder and chief marketing officer at Mobile Future Group, says data is only useful if we can understand and interpret it in a meaningful way. This is not to intrude, or encroach on privacy - but to bring useful information and relevant brand messages to the consumer as they go about their daily 'digital' life...
13 Feb 2012
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Dominic Finney
Dominic Finney, director at digital consultancy FaR, says newer trends show how innovation in digital and convergence in media are changing the way media will be planned, bought and measured in the future...
10 Feb 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on why second-screen was just hype at the Superbowl (but why search did work)...
09 Feb 2012
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Anne Tucker
In response to Greg Grimmer's article "Press-ing the flesh and cutting the rope", Rufus Olins, CEO of the Newspaper Marketing Agency comments, saying how much others had enjoyed the ANNAs.
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