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Results categorised as Media Commentators
14 Mar 2012
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Jim Marshall
Jim Marshall says Ofcom's 'Project Apple' investigation is misplaced and irrelevant - unless of course they can demonstrate that BSkyB has not behaved in a 'fit or proper' way, which they won't be able to...
09 Mar 2012
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Steve Smith
Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, analyses the public response to Tesco's latest announcement via Twitter...
09 Mar 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on the new iPad, which he thinks is an Apple product that will evolve more gradually than in the past...
08 Mar 2012
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Oliver Newton
Oli Newton, head of strategic partnerships at Starcom MediaVest, on why Apple's latest announcement was a bit of a let down despite all the hype...
06 Mar 2012
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David Brennan
Ever since the emergence of Web 2.0 there has been a tendency to confuse social media and word of mouth. In reality, as we have discovered through valuable tools such as Keller Fay's TalkTrack research, one (social media) is very much a sub-set of the other (word of mouth).
05 Mar 2012
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Greg Grimmer
Greg Grimmer: In a bid to make advertising fashionable (again) today's column will be optimism peppered with ads for advertising - instead of my normal service of cynicism peppered with attempts at humour...
02 Mar 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, says the danger of talking about the future is that people decide to wait. Mobile is the biggest opportunity for marketing since the launch of commercial TV and we don't need to wait to make it work for brands...
02 Mar 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on the things they missed at the Mobile World Congress...
28 Feb 2012
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Steve Smith
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, shows how supermarkets can use social media to connect with friends of fans...
28 Feb 2012
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David Hellier
NEW: In his first blog for Newsline, David Hellier, deputy editor at City AM, surveys the current financial backdrop and how it is affecting the media landscape from a city perspective...
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