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Results categorised as Media Commentators
02 Apr 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, says Facebook is increasing its focus on advertising ahead of the IPO...
29 Mar 2012
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Steve Smith
Steve Smith shows which supermarkets are likely to benefit from providing Wi-Fi, and how...
27 Mar 2012
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David Hellier
David Hellier, deputy editor at City AM, on last week's budget announcement; ITV, WPP and Aegis results; the gloomy world of press; and the growing interest in how BSkyB's new internet offering performs...
26 Mar 2012
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James Whitmore
James Whitmore, managing director at Postar, wonders whether one of the reasons that tech companies are the most innovative in media is that they offer a safe environment for the more retiring and reclusive individuals. Not a statement you could readily attach to an agency or a media owner...
26 Mar 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, says every agency and every client now includes digital in their thinking but the money hasn't followed the audience, yet - though the mass market adoption of smartphones will accelerate the closing of this gap...
26 Mar 2012
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David Brennan
All good things come in threes, so why should media research be any different?
19 Mar 2012
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Gary Cole
Gary Cole, commercial director at O2 Media, on new models, agency structures & other ninja tricks driving the mobile sector...
16 Mar 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on SXSW: This year all the buzz was on location apps that tell you who is around and EverythingMe...
16 Mar 2012
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Paper Boy
The Leveson inquiry, Hackgate and/or Horsegate are becoming more and more humorous by the day. Just when you thought it was quietening down along comes another "moment" that makes those of us who are not involved titter... Are the Met Police just getting nasty or do they have a real dark sense of humour?
14 Mar 2012
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Steve Smith
Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, discusses supermarket media spend and how Waitrose needs to invest more carefully to create loyalty among its customers...
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