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Results categorised as Media Commentators
18 Jan 2017
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Jane Ostler
The volume of branded content will continue to grow because UK consumers simply don't like ads, writes Jane Ostler.
16 Jan 2017
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Helen Rose
Algorithmic filtering is now orchestrating our entire lives. Helen Rose asks what impact this will have on brands.
10 Jan 2017
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Belinda Beeftink
As Mediatel prepares to host The Year Ahead 2017 this week, the IPA's Belinda Beeftink looks at how media consumption has changed over the last decade - and predicts what the next year will have in store
04 Jan 2017
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Mark Finney
In the second report from the frontlines of the ad-blocking war, ISBA's Mark Finney examines how the publishers are fighting back.
03 Jan 2017
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Heather Dansie
In a world built on data and information, so-called 'savvy systems' help us make smarter decisions more quickly. But brands have a lot to learn first, writes Heather Dansie.
20 Dec 2016
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Torin Douglas
It started with Murdoch and it ended with Murdoch. In the last of 12 parts, Torin Douglas rounds off what was undoubtedly a defining year for the media industry.
19 Dec 2016
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Bob Wootton
2016 was a tough year for the industry - Bob Wootton shares his wish list for getting it back on track...
19 Dec 2016
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The Media Leader Staff
In the second of two parts, media leaders reflect on the year gone by - and offer their thoughts on what 2017 will have in store.
05 Dec 2016
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Tom Denford
TV buyers are no longer glamorous but the job they do remains critically important for brands, writes ID Comms' Tom Denford.
29 Nov 2016
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Torin Douglas
30 years ago commercial radio was finally starting to prosper. Torin Douglas explains how a pivotal year changed the airwaves forever.
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