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Results categorised as Media Commentators
29 Jan 2013
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David Brennan
Ever since he embarked on an informal career questioning some of the more outlandish claims from the online community, the Media Native has been pleasantly surprised at how easy it is to ruffle feathers and generate verbal spats. After last week's Videology riposte to his TV On Demand article, will the Media Native have the final say?
28 Jan 2013
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Nigel Walley
Not only can the ITV re-brand be said to be the first 21st century re-brand, says Decipher's Nigel Walley, but ITV have a claim to be the first truly 21st century broadcaster.
23 Jan 2013
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Rhys McLachlan
Last week The Media Native - aka, David Brennan - asked if TV On Demand can justify its premium status. His conclusions ruffled some feathers at Videology and now Rhys McLachlan, Director of Corporate and Business Development would like to respond...
22 Jan 2013
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Rufus Olins
The fictional Borgen newsroom is complex and authentic, says Rufus Olins, CEO, Newsworks. The interdependency between the senior politicians, the spin doctors and the media is expertly drawn without resorting to cartoon characters or cliché - indeed, Borgen shows how news media can shape the national conversation and the outcome of events.
22 Jan 2013
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Helen Crowley
Alchemy Social's MD, Helen Crowley, takes a look at the impact of Facebook's recently launched 'Graph Search' on the value of social data and suggests what brands now need to do to ensure they are set up for large scale take up of social search by users.
18 Jan 2013
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Alice Dunn
Consumers have never had more choice of car brands and models in the UK market. Understanding consumer rationale behind car-buying is, therefore, key for marketers hoping to make sense of this market. By Kantar Media's Alice Dunn.
17 Jan 2013
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David Brennan
A couple of years ago, David Brennan was asked to produce a document to demonstrate why TV on demand airtime CPMs were worth 4-5 times average spot rates. To say that was one of the most difficult presentations he's ever produced would be a massive understatement...
16 Jan 2013
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Jim Marshall
It's only mid-January but, as Aegis's Jim Marshall marvels, there have been a number of high-profile media spats already. Let's hope there are many more in 2013, he says - and that the Goliaths of the industry continue to find the going tough...
15 Jan 2013
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Greg Grimmer
The early adopter vanguard of tablets has been swiftly followed by the late majority wave, says Greg Grimmer. So what does it mean for advertising agencies and publishers?
09 Jan 2013
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Jeremy Toeman
Jeremy Toeman, CEO of Dijit Media and Editor of LIVEdigitally, has a theory on what could "kill" the TV industry as we know it - it's called "Catch-Up TV" and it's going to come back to haunt the industry.
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