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Results categorised as Media Commentators
29 May 2013
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Simon Rees
This year's festival was about far more than the films - it was about the stars, the parties, the fashion and some real-life drama through an audacious jewellery heist. And while this helped Chopard take the headlines, the ubiquitous presence of brands at the festival reflects the increasingly close relationship between advertising and film, says DCM's Simon Rees.
24 May 2013
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Simon Andrews
This week Simon Andrews looks at why CMOs are being told to fundamentally change their marketing operating models, the argument that we don't want Big Data - we want clever data, and the impact Yahoo's Tumblr purchase will have on ads.
22 May 2013
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Colin Strong
Privacy law is changing and the effect on personal data - key to the relationship between brands and consumers - will be monumental, says Colin Strong, Managing Director, GfK NOP Business & Technology. So what can brands do to ensure they don't get caught out? Ensuring data issues are not ghettoised within a business is step one...
21 May 2013
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Jon Weeks
Ipsos' latest 'Influential Brands' research has identified five key pillars that contribute to the overall influence of the UK's strongest brands. Talking us through the key findings, Jon Weeks, survey director, investigates what makes some brands successful whilst others flounder...
20 May 2013
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David Pidgeon
Last week RAJAR announced that 90% of the UK adult population - 47.3 million people - tuned in to their selected radio stations in the first quarter of 2013, up by approximately 608,000 on Q1 2012. Here Newsline presents industry reaction on the latest results, with opinion from Indicia, G2 Joshua, Gekko and Adconnection.
17 May 2013
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Simon Andrews
With so much news coming out of Google I/O, it's inevitable some of the announcements won't get the attention they deserve, so this week Simon Andrews takes a look at the lesser discussed, yet hugely interesting developments.
17 May 2013
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John Barnard
The last few weeks have seen high profile changes in British production finance and NMG's John R Barnard believes these will have a significant and beneficial impact on the UK product placement market - opening the doors to UK marketers looking for quality brand integration in long shelf-life films and TV dramas that will travel the world.
16 May 2013
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Andy Haylett
The latest RAJAR results report, along with the usual ups and downs, a potentially seminal moment in the life of digital radio: half of the UK adult population now listens to the radio on a digital platform. Unfortunately this is not 'the' 50% that has been touted by the Government as the tipping point for any digital switch over, but it's still positive news says IPSOS MediaCT's Andy Haylett.
15 May 2013
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Raymond Snoddy
From Sun+ Premier League clips and BT's 'free sports' deal to ITV's England qualifiers coverage and even Channel 4's Paralympics win - sport is shaking up vast swathes of the media. Yet the only certainty in all this flurry of activity is that there will be only one winner says Raymond Snoddy...
14 May 2013
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Karen Canty
Do influencers really exist? Way back in 2000, when Facebook was but a twinkle in Mark Zuckerberg's eye, Malcolm Gladwell's The Tipping Point introduced the concept of "mavens", the so-called super-consumers brands hungrily pursue as the Holy Grail of engagement. We all knew then that word of mouth was a powerful tool - but really, how influential could an individual be? The Future Foundation's Karen Canty investigates.
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