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Results categorised as Media Commentators
10 Jun 2013
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Shaun Gregory
Telefónica's global director of advertising, Shaun Gregory, argues that as advertising technology starts to ramp up, every form of media will be brought kicking and screaming into the new world. But for the outdoor and mobile environments, where a promising new partnership is blossoming, we need to ensure that the 'natural marriage' is not just one of convenience...
07 Jun 2013
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Chris Forrester
The growth of mobile has been monumental and for many people has become the main route to the Internet rather than the desktop PC, writes Chris Forrester, Commercial Director at Primesight. And with the continual rise of mobility we are starting to see how Twitter and out of home advertising could come together as perfect bedfellows...
05 Jun 2013
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Richard Marks
We are headed towards a digital future with just three media - video, text and audio - delivered across screens of varying sizes, yet 'TV' and 'radio' still have very strong connotations. So how should we change our definitions in a connected world? Richard Marks of Research the Media investigates...
05 Jun 2013
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Ellen Hammett
Newsline recently spoke with Tom Barnett, MD of real time advertising start-up Switch Concepts and asked how the RTB process is evolving, the impact new technology is having on the sector and what challenges online video and mobile advertising face.
05 Jun 2013
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Raymond Snoddy
From publishing to advertising, a new report from PricewaterhouseCoopers shows there is cause to be optimistic about the UK's media sector - and even the decline of magazines and newspapers is expected to ease off between now and 2017. Raymond Snoddy takes a look at the figures and notes that confidence begets confidence - and in the end becomes self-fulfilling...
04 Jun 2013
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Shaun Austin
While Netflix's recent foray into original programming has generated at lot of positive PR, the business case for them to effectively become a studio has yet to be made, argues Shaun Austin, Director at YouGov Media. Netflix - and others - would be better off spending money investing in getting TV series into their catalogues sooner and providing customers with the current content they want to see. Until then, that remains with TV.
04 Jun 2013
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James Whitmore
Harnessing the spirit of Victorian adventure, Route's James Whitmore recently set off to Romania for the annual conference of the European Media Research Organisation. So what did he discover from our European neighbours? Ground is, thankfully, still being broken but audience measurement continues to face some serious challenges...
03 Jun 2013
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Tim Carr
Despite past concerns, Freesheets today have a lot going for them argues Tim Carr, director and head of international at adconnection. They travel far and wide, attract new - and multiple - readers, and with the right online offering can lead people towards workable 'freemium' content...
31 May 2013
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Simon Andrews
This week Simon Andrews takes a look at how social is maturing as a strategic discipline, the impact of product placement in the entertainment industry and the unavoidable problem that comes with taking a multi-screen and multi-channel approach when targeting audiences.
29 May 2013
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Greg Grimmer
Online display advertising has failed and in its wake comes Native Advertising - a term we'll all be using by 2014, we're assured. But there is much confusion outside of the US about what it even means, never mind having the know-how to pitch its use to a client. Never fear, because Greg Grimmer has a simpler explanation for what he says is the Next Big Thing.
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