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Results categorised as Media Commentators
20 Dec 2013
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Anne de Kerckhove
Anne de Kerckhove, managing director, EMEA, Videology takes a look at some key trends that will impact online video advertising in 2014 - from the merging of TV and online to the rise of programmatic.
19 Dec 2013
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Simon Pont
Trainspotting and Fight Club helped define consumerism in the 90s, but the rise of digital has changed the world in huge ways since - so how do we define ourselves in today? SMG's Simon Pont investigates.
19 Dec 2013
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Rufus Olins
In the frantic run-up to Christmas, Newsworks' Rufus Olins examines the findings of a new report into the growing tablet market - and notes some interesting changes over the last 12 months.
18 Dec 2013
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Colin Strong
The sharing economy - that sees goods swapped or leased - is now a well-established and growing phenomenon - yet its consumer-to-consumer nature means businesses are being cut out of the loop. What does this mean for brands?
18 Dec 2013
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Anna Gunn
Kantar Media's Anna Gunn uses the latest TGI findings to examine the middle classes's growing love affair with Aldi and Lidl - and how best to target them.
18 Dec 2013
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Graham Lovelace
Ahead of MediaTel's CES Debrief in January, the event's chair, Graham Lovelace, takes a look at what we might expect - and what the implications might be for advertisers, agencies and media owners.
16 Dec 2013
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Peter Houston
From programmatic to native advertising, Peter Houston looks at five things that have vexed magazine people in 2013 - that we'll all still be talking about in 2014.
13 Dec 2013
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Lee Anderson
The use of digital screens in the outdoor market is set to deliver some stunning new opportunities for both brands and consumers, says Primesight's Lee Anderson
11 Dec 2013
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Jim Marshall
As another year draws to a close, Aegis' Jim Marshall looks at some of the more surreal, sad and interesting media events - and dishes out his award for the most pretentious (and exotic) agency mission statement.
10 Dec 2013
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Bob Wootton
Dominic Mills lit the flame and then VivaKi's Marco Bertozzi threw petrol on it; now, ISBA's Bob Wootton speaks up for advertisers over the thorny issue of trading desks and transparency...
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