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Results categorised as Media Commentators
25 Mar 2014
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Richard Marks
Research The Media's Richard Marks argues that the recent UK launch of Google Chromecast and the fate of BBC Three are part of the future of television delivery, but he questions how quickly that future will arrive...
21 Mar 2014
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Liam Plowman
The volume of TV audience data available is growing fast, but advertisers and broadcasters are still struggling to utilise it effectively. Why? Sky IQ's head of strategy and propositions, Liam Plowman, investigates.
20 Mar 2014
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Peter Houston
The ABC's CEO is correct to believe that the auditor cannot waste time responding to every flash-in-the-pan and wacky fad coming out of Silicon Valley, but it is still vital someone is watching out for the Next Big Thing.
19 Mar 2014
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David Indo
In a new series, David Indo examines the value of client and agency relationships. The first of these looks at how advertisers that behave well towards their agencies can reap the rewards - and how good clients can finish first.
18 Mar 2014
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Ed Owen
The balance between digital technology and creative is at breaking point, says Ed Owen - and while there's good creative out there, too much is driven by the next 'new', and marketers need to be far more circumspect.
18 Mar 2014
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Dax Hamman
From programmatic marketers to cloud-based, universal cookies, the future is set to turn advertising on its head by 2020 says Chango's Dax Hamman. So what else can industry expect from the future?
12 Mar 2014
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David Brennan
The emergence of Twitter has not been a nail in the coffin for newsbrands, says David Brennan - in fact, the whole is greater than the sum of the parts and the news eco-system has been greatly enhanced...
11 Mar 2014
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Bob Wootton
It seems everybody is talking about content marketing, and for ISBA's Bob Wootton, it surfaces two big questions: what is it, and; how should it best be undertaken?
11 Mar 2014
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Torin Douglas
Torin Douglas speaks with Paul Davies, director of marketing at Microsoft, about digital strategies - and teaming up with Edgar Wright, director of Shaun of the Dead, to help brush off the 'tired uncle' look of Internet Explorer.
10 Mar 2014
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Emma Holden
The obsession with quoting numbers with trails of zeroes behind them has long been part of the web's preoccupation with counting things - but as TV campaigns head down the same path, how do we make sense of the numbers?
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